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Adidas
Website:http://www.adidas.comIntroduction
Adidas is a major German sports apparel manufacturer, part of the Adidas Group, consisting of replica Reebok sportswear company, Taylormade golf company, Maxfli golf balls, and Adidas golf and is the second largest sportswear manufacturer in the world. The company was named after its founder, Adolf (Adi) Dassler, in 1948. Dassler had been producing shoes starting in 1920 in Herzogenaurach, near Nuremberg, with the help of his brother, Rudolf Dassler, who later formed the other shoe company Puma. The company registered as replica adidas shoes AG (with lower-case lettering) on 18 August 1949. The company??s replica clothing and shoe designs typically feature three parallel stripes, and this same motif is incorporated into Adidas??s current official logo. The company revenue for 2005 was listed at ?6.6 billion, or about US$8.4 billion. Adidas revenue for 2006 was listed at ?10.084 billion, or about $13.625 billion. Replica Adidas perfumery and personal care products are manufactured by Coty, Inc. under license worldwide.
Since it's inception in 1949,adidas has been a leader in innovation,which is also their main competitive advantage in the market place.Along with innovation,the company differentiates itself in the market place with it's strong brand equity,supported by a strong global marketing and advertising program.
NNowadays,adidas has become more and more popular with the young.
New catagories
Lately,adidas put up new catagories and style in global market,the Originals,the Performance,the Style and so on.
Sponership
Adidas has invited some excellent movie stars to sponer it ,such as Li Lianjie and Li Bingbing,in which way it become more and more popular with many people,expecially for the athelets.
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